I help start-ups, tech giants, banks, and the occasional luxury sedan say what they mean.
I'm a creative director and copywriter who started out as a journalist, which mostly means I ask a lot of questions before I write anything. Sometimes the answer is a campaign. Other times it's a manifesto, or a naming system, or one word on a button. Deciding which is half the job.
- Role
- Creative Director, Writer, Content Designer. Fifteen years.
- Recently
- Creative Director at Hudson Rouge
- Based
- New York City and the Catskills
- Open to
- Full-time, freelance, or fractional
How I Work
Writing for readers who aren't people.
Every line now has to work for a potential customer, a search engine, and the model deciding whether your brand is worth citing. Most of what gets sold as AEO and GEO is a brand voice problem dressed up as a technical one. A model cites only what it can extract cleanly and sees consistently stated everywhere it looks. Which means precise, authoritative writing on every touchpoint doesn't just carry the message, it recruits the messengers.
Building a voice where none exists.
It starts with reading everything the brand has ever published, then finding the three sentences it keeps trying to write. I build the system that lets it finish them. It's both simpler and harder than it sounds.
I used to interview people for a living.
It's the best preparation for sitting across from a CMO. I get the business problem first. The writing comes second.
The best compliance copy doesn't sound like it.
Years of working in financial services taught me the discipline. The copy that moves a Goldman or AmEx product is the copy that doesn't get cut by legal. It's underrated work.
Less relevant prior experience.
Pizza deliveryman, guitarist in a nationally touring punk band, funeral assistant, golf caddy, Berlin bicycle tour guide, and editorial translator for the Italian government. I also have a Level 1 Chainsaw Safety certificate and am happy to provide logging references.
Two great skills that go great together.
Lincoln · Pepsi · Audi · Louis Vuitton · Four Seasons · American Express
Goldman Sachs · SoundCloud · Verizon · Better
Clients
Agencies
AKQA · Big Spaceship · Chandelier Creative · Code and Theory · Huge · KBS+P · Matte Projects · Publicis · Wednesday · Work and Co.
If you've gotten this far, we should chat.