Lincoln Motor Company
01Five years leading digital copy for one brand, across .com, launches, campaigns, and CRM.
J.D. Power manufacturer website ranking: 16th to 6th in twelve months.
Most brand problems
are writing problems.
I've spent fifteen years solving them for Lincoln, SoundCloud, Goldman Sachs, and Pepsi. I've led campaigns that win awards and built brand voice systems that probably should. One of them still runs a company I left in 2017.
AREA15
02Full-site voice and copy for a 35-acre immersive entertainment district off the Las Vegas Strip.
Thirty pages, forty-plus attractions, ten weeks, one writer. 2026.
SoundCloud Go
03First dedicated writer in the company's history. I built the brand voice and launched the subscription.
175 million free users, asked to start paying. The voice is still running.
Goldman Sachs Private Wealth
04A voice and content system for a platform serving clients with $10M+ in investable assets.
Written to survive compliance and still sound like a person. 2018–2020.
Air Co.
05Brand voice, manifesto, and tagline for a vodka distilled from atmospheric carbon.
Fast Company Top 10 Product Launches of 2019.
Pepsi Refresh Project
06First writer on the platform that redirected Pepsi's $20M Super Bowl budget into public grants.
87 million votes cast. #16 to #5 among America's most reputable brands.
Four Seasons
07Huge rebranded Four Seasons. I built the editorial framework and reported the stories that filled it.
30+ properties, dozens of languages. International Design Awards: Gold.
Audi: Plugging In
08Concept and script for a branded documentary on Audi's first plug-in hybrid.
Fifty years after Dylan went electric at Newport, another first plug.
Also: American Express · Verizon · Better · Evercore · Louis Vuitton · Mercedes-Benz · Bulleit · Chipotle · Google · Intel · GE · Pfizer · Target · Bloomberg