Lincoln Motor Company
01Five years. One brand. Every digital surface under the sun.
Most brand problems are writing problems.
I've spent fifteen years solving them for Lincoln, SoundCloud, Four Seasons, Pepsi, and maybe you.
Let's get to work →
SoundCloud Go
02First-ever dedicated writer. Launched a subscription service. Established brand voice. Had fun while the music industry navigated its perpetual demise.
Air Co.
03They made vodka from carbon pulled out of the sky. My job: make that sound like a luxury brand, not a science fair project.
Pepsi Refresh Project
04Pepsi redirected their Super Bowl budget into $20M of community grants. I was the first writer to put the whole thing into words.
Four Seasons Rebrand
05Reported and wrote original stories for virtually every Four Seasons property on earth. Because the whole "impeccable service" thing had been done.
Audi: Plugging In
06To launch Audi's first plug-in hybrid, we looked back 50 years: to Dylan going electric at Newport. The ripples are still going.
Clients
ArtArtnetPantoneMilk Studios
AutoLincolnAudiMercedes-BenzInfiniti
CapitalGoldman SachsAmerican ExpressEvercore
Consumer BrandsPepsiTargetBulleitBuffyAltoidsChipotle
FinancialBetterXL InsuranceH&R Block
HealthPfizerGEErgatta
LuxuryFour SeasonsLouis VuittonBarneys New York
MediaBloombergViacomVerizon WirelessComcastOptimum
MusicSoundCloudJBLHarmon Kardon
TechGoogleIntelAir Co.GoDaddyAWS Wickr
StudiosAKQABig SpaceshipChandelier CreativeCode and TheoryHugeKBS+PMatte ProjectsPublicisWednesdayWork and Co.