Creative direction.
Copywriting.
Exceedingly hireable.

First-ever dedicated writer. Launched a subscription service. Established brand voice. Had fun while the music industry navigated its perpetual demise.

They made vodka from carbon pulled out of the sky. My job: make that sound like a luxury brand, not a science fair project.

Pepsi redirected their Super Bowl budget into $20M of community grants. I was the first writer to put the whole thing into words.

Reported and wrote original stories for virtually every Four Seasons property on earth. Because the whole "impeccable service" thing had been done.

To launch Audi's first plug-in hybrid, we looked back 50 years: to Dylan going electric at Newport. The ripples are still going.

Humans have always adorned themselves with technology. These exhibition videos made the case, before anyone called it wearables.

I helped GE talk about health without getting anywhere near the healthcare debate. Won a Clio. Also: FWA, Communication Arts, W3.

Three video ad scripts for Google for Work. Sometimes the brief is just: make Google sound like Google.